| Advanced Diploma in Marketing |
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| Duration: 12 Months |
Fees: £3200 |
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| Eligibility / Entry Criteria: |
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The minimum age for registration for this programme is 18. Prospective students should note that the following entrance qualifications are recommended for those wishing to undertake this programme:
Structure:
NQF Level 6
Entry Requirements:
- 1.Two GCE 'A' levels (or equivalents)
2.Five GCSEs at grades A, B or C (or equivalents)
3.A suitable BTEC National Award
4.Any qualification equivalent to one of the above.
5. IELTS 5.5 Bands (or equivalents)
Applicants over the age of 21 who do not hold one of the recommended entrance qualifications may also register for the programme providing they have been in full-time employment for a minimum of two years.
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| Details: |
| The Advanced Diploma in marketing is designed to provide broad knowledge and understanding of marketing concepts at strategic level. Students will learn contemporary issues in marketing, integrated marketing, strategic marketing and corporate strategy. Students will also develop comprehensive knowledge and skills in providing leadership, creating advertising briefs, and developing and executing marketing communication plans, implementing business plans and advertising campaigns and then evaluating their effectiveness. The emerging e-business innovations are explored to ensure your relevance in this rapidly-changing environment. Essential industry skills including ensuring team effectiveness and developing work priorities will be practiced through project work. |
| Modules: |
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| Corporate Strategy and Planning, Strategic Marketing Management, Contemporary issues in Marketing, International Marketing, Integrated Marketing Communications. |
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Courses 
