| Advanced Diploma in Public Relations & Marketing (LCM) |
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| Duration: 12 Months |
Fees: £3200 |
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| Eligibility / Entry Requirements |
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LCM Professional Diploma / Equivalent qualifications subject to approval from LCM
Entry Requirements:
- 1.Two GCE 'A' levels (or equivalents)
- 2.Five GCSEs at grades A, B or C (or equivalents)
- 3.A suitable BTEC National Award
- 4.Any qualification equivalent to one of the above.
- 5. IELTS 5.5 Bands (or equivalents)
Learning Hours:
Minimum 320 Hours
Structure:
NQF Level 6
Candidates must attempt a minimum of four modules in total. Three modules are mandatory and the candidate must complete at least one of the two optional modules successfully before the Award can be issued.
Assessment:
3 hours exam
(Assessment is set and marked by LCM)
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| Details: |
| Key publics through the use of a variety of communications channels and tools. Candidates will develop the knowledge, skills and mindset relevant to entrepreneurship and small business, including the abilities to identify opportunities and turn those opportunities into successful ventures. The introduction of the candidates to a wide range of Public relations will involve the cultivation of favorable relations for organisations and products with its analytical, managerial and theoretical techniques and concepts relevant to business-to-business marketing and the tools to critically evaluate these techniques and concepts. Candidates will gain skills to evaluate the comparative roles of online and offline marketing practice, and to assess some of broader issues related to electronic marketing. The course familiarizes candidates with the theoretical base for international marketing and provides them with a thorough understanding of the nature of the international market palace and the complex and challenging forces that shapes the current business environment. |
| Modules: |
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| Entrepreneurship, Business to Business Marketing, Internet Marketing, International Marketing, Strategic Marketing Management |
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Courses 
