| Advanced Diploma in Entrepreneurship & Marketing (LCM) |
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| Duration: 12 Months |
Fees: £3200 |
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| Eligibility / Entry Criteria: |
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LCM Professional Diploma / Equivalent qualifications subject to approval from LCM
Entry Requirements:
- 1.Two GCE 'A' levels (or equivalents)
- 2.Five GCSEs at grades A, B or C (or equivalents)
- 3.A suitable BTEC National Award
- 4.Any qualification equivalent to one of the above.
- 5. IELTS 5.5 Bands (or equivalents)
Learning Hours:
Minimum 320 Hours
Structure:
NQF Level 6
Candidates must attempt a minimum of four modules in total. Three modules are mandatory and the candidate must complete at least one of the two optional modules successfully before the Award can be issued.
Assessment:
3 hours exam (Assessment is set and marked by LCM)
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| Details: |
| The aim of this module puts marketing into global context and shows the Importance of international marketing in the era of globalization. Detailed knowledge of strategic marketing planning and management to considers the planned deployment of marketing resources to meet strategic marketing goals. Skills and mindset relevant to entrepreneurship and small business, including the abilities to identify opportunities and turn those opportunities into successful ventures. A detailed understanding of the role of business-to-business marketing in contemporary business organisation. Students to investigate the theory and practice of corporate communications, its roles, its evolution and development, and tools and techniques used to develop effective communication progamme. |
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| Modules: |
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| International Marketing, Strategic Marketing Management, Entrepreneurship, Business to business Marketing, Corporate Communication |
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