London College of Commerce

LCM Higher Diploma / Equivalent qualifications subject to approval from LCM

Entry Requirements:

• 1. Two GCE 'A' levels (or equivalents)
• 2. Five GCSEs at grades A, B or C (or equivalents)
• 3. A suitable BTEC National Award
• 4. Any qualification equivalent to one of the above.
• 6. IELTS 5.5 Bands (or equivalents)

Learning Hours:

Minimum 320 Hours

Structure:

NQF Level 5

Candidates must attempt a minimum of four modules in total. Three modules are mandatory and the candidate must complete at least one of the two optional modules successfully before the Award can be issued.

Assessment:

3 hours exam
(Assessment is set and marked by LCM)

The aim of this module is to provide candidates with a detailed understanding of the laws regulating the conduct of marketing, business and business organisations. Effective marketing decisions are based on good supporting data, information and customer insights. Candidates will gain skills to evaluate the comparative roles of online and offline marketing practice, and to assess some broader issues related to electronic marketing. Students will learn about public relations theory and practice, including public relations campaign, planning, implementation evaluations. They will gain insight into key macroeconomics concepts such as government monetary policy and economics inductors to allow them to conduct more effectively analysis of the environment for marketing practice, and to asses some of boarder issues related to electronic marketing.